AI pool design software for pool builders and pool salespeople
PoolCast is AI pool design software that takes one photo of your customer's backyard and puts a photorealistic pool into that exact yard: their house, their fence, their trees. You choose the build. The customer sees it before they sign.
Why pool builders use it
Most lost pool deals are not lost to another builder. The homeowner can't picture the pool, so they go home "to think about it" and never call back. A 2D plan doesn't fix that. A photo of their own yard with the pool already in it does.
- Close at the first appointment. Take the photo on the patio, render it at the kitchen table.
- Sell the upgrades. When the customer sees the spa, the fire bowls and the screen enclosure in their own yard, those stop being line items they cross off.
- No drafting. No CAD, no design software to learn. Upload, pick options, render.
What you can design
| Option | Choices |
|---|---|
| Pool shape | Rectangular, modern geometric, freeform, L-shaped, kidney, lap |
| Fiberglass models | Real manufacturer models rendered at their true size and shape, including Barrier Reef |
| Interior finish | White plaster, dark slate, Pebble Tec, light aggregate |
| Spa | Raised spillover, flush with the deck, separate and raised |
| Decking | Travertine, pavers, stamped concrete, acrylic texture, wood |
| Yard slope | Flat, gentle or steep, with a retaining wall where the ground really drops |
| Screen enclosure | Corner to corner off the house, projected to the deck edge |
| Structures | Cabana, pergola, summer kitchen |
| Water features | Deck jets, sheer descent, rock waterfall, bubblers, tanning ledge |
| Fire features | Fire pit, fireplace, fire bowls, water bowls |
| Time of day | Daytime, or evening with the pool lit |
How it works
- Stand at the back of the yard, face the house, and take one photo.
- Upload it and choose the shape or fiberglass model, finish, decking, spa and features.
- PoolCast renders the pool into that photo. Slide between before and after, download it, and put it in your proposal.
What it costs
| Plan | Price | Renders |
|---|---|---|
| Free trial | $0, no card | 5 total |
| Starter | $39 per month | 100 per month |
| Pro | $79 per month | 300 per month |
| Builder | $199 per month | 600 per month |
Render packs start at $15 for 25 and never expire. Every plan is for one user.
Built by a pool salesman
PoolCast was built by Russ Bourque: 26 years selling pools, more than $40 million in career sales and 2025 Salesman of the Year. Every option in it came up at a real kitchen table with a customer who couldn't picture it yet.
Questions
Can I render a specific fiberglass pool model?
Yes. PoolCast renders real manufacturer fiberglass models at their true length, width and shape, including Barrier Reef models, instead of a generic pool.
Does it work with screen enclosures?
Yes. PoolCast can add a screen enclosure that runs corner to corner off the back of the house, with the pool seen through the mesh the way it would be in Florida.
Do I need design or CAD experience?
No. You upload a photo and pick options from lists. There is nothing to draw.
Is there a free trial?
Yes. Five full-quality renders are free with no credit card.
Can I use the images in proposals?
Yes, as AI-generated concept images. They are not construction drawings or engineering plans.